BMW and Mercedes-Benz, two German car manufacturing giants trying to remain at the wheel by outdoing each other with taunting marketing campaigns and social media posts whenever an opportunity arises.
This time it was BMW’s turn and they came out in style. The Bavarian car manufacturer published an Ad, honoring Mercedes-Benz CEO Dieter Zetsche in a light hearted one-minute advert, taking over the web by storm. It is a classy gesture by competitor BMW thanking Zetsche “For so many years of inspiring competition”.
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1# 🇩🇪 English language post below الدكتور ديتر زيتشه يتقاعد من منصبه كرئيس تنفيذي لشركة دايملر مرسيدس بنز بعد 13 عام ، وسيحل محله عُلا كالينيوس (49 عام) وسيعود الدكتور ديتر زيتشه كرئيس للمجلس الإشرافي للشركة بعد استراحه لمده عامين ليحل محل مانفريد بيشوف في العام 2021 Germany – Daimler CEO Dieter Zetsche is handing off to his successor after 13 years at the helm as the company faces challenges from the transition to electric cars and digital transportation technologies. Successor Ola Kallenius, 49, moves up from head of development at the company's Mercedes-Benz luxury brand.The Supervisory Board of Daimler is proposing Zetsche as the next Chairman and is expected to replace Manfred Bischoff in 2021, at the annual shareholders meeting. .. ——————– #daimler#daimlerag#mercedes#dieterzetsche#merc #mercedesbenz#doctor#luxurybrand#mercedesbenz #maybach#ceo#benz#luxurybrands ——————–
Joining the research department of Daimler-Benz in 1976, Dieter Zetsche worked his way up to the top, serving as President/CEO of the Chrysler group from 2000 to 2005 and eventually succeeded Jurgen Schrempp in 2006 as Chairman of the DaimlerChrysler AG.